Have you ever overheard an individual in a sharp business suit say, "I am into biz dev?" Ordinarily, this utterance may not interest most folks, until they observe the biz dev director get into his or her Ferrari and drive away.
So what exactly is Business Development?
- Is it about revenues?
- Is it about developing alliances?
- Or, is it about bulldozing (as some new venture leaders inaccurately allege)?